265 Energy Limited
265 Energy Limited, a Malawian company based in Lilongwe, aims to provide efficient and cost-effective Liquefied Petroleum Gas (LPG) solutions. With funding from the GETF grant ($300,000), the company seeks to expand its distribution operations in high-cooking energy demand areas, increasing access to clean energy for low-income households.
Impact of the Project
The 265 Energy project has made significant progress in promoting the use of Liquefied Petroleum Gas (LPG) in Malawi, particularly among low-income households. in 2024 the project has enabled over 1,500 households to transition from using charcoal to LPG for cooking, reducing deforestation and promoting a cleaner and safer alternative. This initiative aims to reduce the use of environmentally unsustainable energy sources such as charcoal and firewood, offering a cleaner, safer, and more efficient alternative for cooking and heating to over 4,500 new households.
Project Summary
265 Energy Limited, a Malawian company based in Lilongwe, aims to provide efficient and cost-effective Liquefied Petroleum Gas (LPG) solutions. With funding from the GETF grant, the company seeks to expand its distribution operations in high-cooking energy demand areas, increasing access to clean energy for low-income households.
Project Goals and Components
Increase distribution of 3 kg gas cylinders nationwide,
Acquire and install skid tanks for a continuous supply of LPG.
Provide door-to-door delivery services, refilling services, cylinder repairs,and educational support
Improve customer satisfaction, increase brand loyalty, and drive further adoption of LPG
Key Project Innovation
Enhancement of services through a comprehensive offering, including door-to-door delivery, refilling services, cylinder repair, and educational support onthe benefits of LPG.
The introduction of the 3 kg gas starter pack by 265 Energy Ltd has significantly impacted the country's energy landscape.
In 2024, the company intensified marketing of cylinders and gas through the below initiatives
Radio Ads: Broadcasted in Chichewa via Mzati Radio & TV, promoting LPG
as a safe, affordable alternative to charcoal, especially for rural and semi-
urban households.
TV Ads: Aired on stations like Luntha, PL FM, GDTV, and Mzati, with plans to expand to Zodiak.
Print Ads: Weekly newspaper advertisements and 4,500 flyers distributed in Lilongwe and Mzuzu.
Social media & Influencers: Increased engagement across platforms like Facebook and TikTok, leveraging youthful influencers and brandambassador Miracle Chinga to promote LPG's accessibility, affordability,and environmental benefits.
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Key Achievements
The company has successfully set up a skid tank in Mzuzu with a refilling facility and calibrated scales. This milestone marks a significant achievement in expanding the company's distribution network and increasing access to LPG for households in Malawi.
Additionally, the company has developed and implemented a market assessment report and sales and marketing strategy, which has guided the company's efforts to promote the use of LPG among low-income households.
The company has also rolled out a mass media awareness campaign to promote the use of LPG, which has included radio and television advertisements, print media, and social media campaigns. The company has also partnered with influencers and brand ambassadors to promote the use of LPG.
Furthermore, the company has procured 4,557 3 kg LPG cylinders and established sales outlets in Lilongwe, Salima, Zomba, Blantyre, and other locations.
Job Creation and Economic Empowerment
The project has created 36 jobs, exceeding the target of 20 jobs, with 16 female and 20 male employees. This has contributed to the economic empowerment of women and youth in Malawi. The company has also established partnerships with local retailers and micro-financing institutions to increase the accessibility and affordability of LPG solutions.
Financial Highlights
The total expenditure for Milestone 3 is MWK 374,408,292.11, with the GETF contributing MWK 127,500,000.00 and the company contributing MWK 246,908,292.11. The total project expenditure is MWK 819,682,840.11.
Project Implementation Highlight
Partnerships established with Finca Malawi, National Bank, fuel stations, and outlets opened in Lilongwe and Mzuzu for LPG refilling.
Completion of Milestones 1, 2, and 3 with a report submitted in December 2024.
Achievement of these milestones has resulted in Gasman importing over 4,500 x 3 kg cylinders, 2 skid tanks, and rolled out a marketing campaign establishing 11 new sites, 2 being refilling sites.
Over 3,500 x 3 kg imported cylinders have been sold already.
2 skid tanks imported—one for Mzuzu and one for Lilongwe.
Project Impacts Delivered
177,128 tonnes of gas sold, impacting 1,500 households transitioning from illegal charcoal.
Creation of 36 jobs (16 females, 20 male).
The company has sold over 1,500 cylinders by the end of December 2024.